The Traditional Integrated Marketing Agency has been hyped and ballyhooed for some time. However, only in rare instances has it really been put into practice. Bias towards various mediums, deference to creative demands, the lack of clear well-founded strategies, and plain ignorance of other communications channels have made integrated marketing more about doing what an agency likes to do versus what a client needs to do.

At GrecoMedia we know that to do what is right for our clients we have to look beyond what the traditional agency has provided in the past and actually deliver on the promise of integration.

As part of this approach we look to additional cost-effective and relevant disciplines like Public Relations and "Web 2.0". We must be media agnostic and not bring bias to our planning process. As a result, GrecoMedia objectively looks at the client's specific circumstances and develops the most effective and efficient program possible, starting with a blank page and an open mind. So in the end, the client has the best, truly integrated communications solutions to achieve their objectives.